Media and Public Relations

Dealing Effectively with the Media

Roger Ailes

(Crisp Publications)
What do you need to know about print, radio, and TV interviews? This workbook provides 36 guidelines for your interviews. Remember! “Every encounter with the media is an opportunity for you to tell your story and demonstrate your competency!”

SoundBites

Kathy Kerchner

Abraham Lincoln said, “Public sentiment is everything! With public sentiment nothing can fail; without it, nothing can succeed.” These words are still true today! To be prepared to do a great job in front of the public is very important. This skilled and wise practitioner (fourteen years of experience) guides the reader through the skills necessary to make the day ‘in front of the camera’ a roaring success! Great book. Very helpful!

Public Relations Kit for Dummies

Eric Yaverbaum

If you are a beginner in your role as a PR person, take a close look at all the wisdom accumulated in this journal. This book is very helpful to anyone who has a role in representing themselves and their organization in front of the media or at a public relationship event.